Johnny Mercers Pier

Any experienced visitor will attest that one of the best things about the North Carolina coastline is the fishing, and the Johnnie Mercer's Pier is a prime locale for Wrightsville Beach visitors to tackle the exceptional saltwater fishing conditions that are renowned in the Cape Fear area.

Johnny Mercers Pier

The pier is one of the best spots on Wrightsville Beach to reel in the big one, get those lines wet, or just relax and enjoy an unparalleled view of the endless Atlantic Ocean landscape.

The pier store at Johnny Mercer's Pier in Wrightsville Beach, NC

The pier's claim to fame is its solid concrete construction, which is unusual along the Carolina coastline, and was originally a direct response to the devastation caused by passing hurricanes. In fact, the original Johnnie Mercer's Pier was built in the 1930s, and was a completely wooden structure that was a local landmark along the beach scene. The pier was named "Johnnie Mercer" in honor of one of the original 1939 owners, who was a famous singer and songwriter, and who also ran the pier for more than 20 years until his death in 1964. (Clearly a smart businessman, Mr. Mercer also purchased and managed the famed Grandfather Mountain in North Carolina when he moved to the western portion of the state.)

Snack bar at Johnny Mercer's Pier in Wrightsville Beach, NC

This original pier withstood the elements for nearly six decades and generations of anglers until 1996, when Wrightsville Beach was assaulted by the one-two hit of Hurricane Bertha and Hurricane Fran. While the majority of the Carolina coastline from the Outer Banks to the Lowcountry came through these storms relatively unscathed, (comparatively speaking), Johnnie Mercer's Pier was devastated and was essentially demolished.

Johnny Mercers Pier

The road to rebuilding the pier was a long one, paved with permits and red tape, and building didn't officially begin until 1999. This new structure, which was officially reopened in 2002, was a solid concrete pier, with deep-set pilings, that rendered it practically storm proof and hurricane ready. (In fact, it's estimated that the pier has the ability to withstand up to 200 mph winds.)

The view from Johnnie Mercer's Pier

The long slabs of concrete, from the railings to the steady and straight pier walkway, surprisingly does not affect the coastal aesthetic of the pier at all, and Johnnie Mercer's Pier is lined with a number of benches, picnic tables, and towering lights that keep the area well-lit for night fishermen and after hours strollers.

Johnnie Mercer's Pier

The pier extends 1,200' feet into the Atlantic Ocean, making it a fantastic destination for just a long, easy-going exploration of the coastline, and photographers will certainly want to capture the incredible views that stretch all the way from Wrightsville Beach's shoreline to the borders of neighboring Carolina Beach, Kure Beach, Wilmington, and beyond.

Of course, the big draw at Johnnie Mercer's Pier is the fishing, and anglers of all seasons can expect to catch a wide range of varied catches, depending on the time of year. King fishing is especially popular here, as is drum fishing in the fall and spring months when the drums tend to cruise by the shoreline in droves. In the summer, visiting fishermen can expect to land mackerels, flounders, croakers, spot, pompano, and even sheapshead, and the pier house keeps a running tally of the remarkable catches of the day.

Johnny Mercers Pier

The pier also features an extensive pier house, which in turn features a tackle shop, grill
(which is open seasonally), and gift shop for visitors who would rather spend a little time out of the sun.

Johnnie Mercer's Pier

The pier is one of the few North Carolina piers that charge a fee to just walk the plank, however this fee is nominal, and generally runs a couple dollars per person.

Johnnie Mercer's Pier

Fishing rates vary, depending on the type of pass and the type of fishing, but are very reasonable. The pier is hard to miss along the oceanfront, and is very to get to for virtually all Wrightsville Beach visitors, with a locale that's just off the main Causeway that leads to Wrightsville Beach.

As one of the first all-concrete piers along the North Carolina coastline, and certainly one of the most distinctive, Johnnie Mercer's Pier is virtually a must-see destination for any Wrightsville Beach visitor, and is all but required fishing for any and all dedicated anglers. With word-class pier fishing conditions, Johnnie Mercer's Pier has earned its long-time reputation as one of the best Cape Fear locales for great fishing, great views, and a good time on the water.

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Victory Beach Vacations

Visitors who are on the hunt for the postcard-perfect vacation rental in the heart of the Carolina Beach or Kure Beach area will find an enticing selection and plenty of friendly customer service when they rent through Victory Beach Vacations. Based in Carolina Beach in the coastal Cape Fear region, Victory Beach Vacations has more than 100 vacation rentals in all shapes and sizes to ensure that every vacationing family can find their dream home away from home on the beach.   When you book your Cape Fear getaway with Victory Beach Vacations, the fun doesn’t end when you leave the beach, it continues with an array of privately-owned properties outfitted with all of the amenities needed for a fabulous beach vacation.   Jenna Lanier, General Manager, explains that her family first opened the rental and property management business in 2002. At the forefront of Victory Beach operations is Lanier’s mother, Caroline Meeks. Meeks is both the Broker in Charge and co-owner with husband, Buck Meeks, who manages the Field Services team with Lanier’s husband, Scott.   For nearly 20 years, the Victory Beach team has worked tirelessly to establish a network of top-of-the-line rental properties for Cape Fear visitors to enjoy. “As far as our properties go,” explains Lanier, “they are all updated, well-furnished and appointed. “We have always performed post-cleaning inspections and since the pandemic, have put freshly laundered duvets over all of the comforters between rentals.”   Lanier emphasizes how important the guests experience is “we strive to give our guests a relaxing, stress free, memorable vacation.” This emphasis on customer service has led to Victory Beach Vacations having a 4.8 Google rating with over 300 reviews by happy owners and guests.In addition to Victory Beach’s superior sanitation practices, the company offers properties for every type of visitor. Choose from luxury oceanfront houses and condos to more reasonbly priced 2nd row properties with oceanviews. Many properties include pools and hot tubs as well, perfect for outdoor entertaining, and many are dog friendly.   Lanier also notes that all properties are within walking or driving distance to Pleasure Island’s main attractions – Carolina Beach and Kure Beach. The former, as described by Lanier, is the more commercialized of the two destinations and features a boardwalk, outdoor dining options and a plethora of weekly activities including fireworks, live music, amusement park pop-ups, and movies under the stars. Kure Beach offers a more residential feel with its fishing pier, intimate restaurants and family favorite, North Carolina Aquarium at Fort Fisher.More water fun awaits, too. “There is a harbor and a canal that feed into the intercoastal. We have several properties on the harbor so guests can bring their boat, kayak, [or jet ski] and travel between islands,” says Lanier.   A stay with Victory Beach Vacations is an annual pilgrimage for most. “A large percentage of guests are previous guests. Some even reserve the same property for the next year as they’re checking out,” Lanier says. “It’s almost like it’s their personal vacation home.”   Even before guests arrive at their vacation destination, the Victory Beach Vacations’ website greets them with a live beach cam and exquisite aerial footage of both Carolina and Kure Beaches. See for yourself by scanning the QR code and call Victory Beach Vacations at 910.458.0868 to book your Cape Fear getaway. Start making your memories today! —Grace Silipigni